When everyone wants a job, and you have one, you
become very susceptible to the threat of being replaced. Some employers take
full advantage of this fear by pushing their workers to work long and hard just
to show their “loyalty”. If you have confidence in your worth with your skills,
you can resist this coercion. A spot by Hyundai features this courage with
their “The official car of living” theme, where an employee leaves work at
6:01. His bosses look on with scorn (and secret envy). Fellow workers look on
with fearful envy. They follow him driving away, from the window. I admire this
spot personally, since I had been in the position of Creative Director in
advertising agencies for 12 years, when the industry was notorious for
demanding their workers stay long hours after hours as well as coming in on
weekends. Sometimes working around the clock. During my tenure, I never, ever, asked anyone to stay even one hour overtime. Never had anyone come in
on weekends, or work around the clock. I knew each had a personal life that
needed to be given attention. My philosophy was that eight hours was plenty of
time to solve the day’s problems. And creativity doesn’t thrive on exhaustion,
but on insight. That requires a sharp, clear mind. I’d say :”Go home, see a
movie, relax, come in refreshed.” Creative work never suffered. In fact, it
excelled.
Monday, September 28, 2015
Monday, September 7, 2015
Does This Stimulate Your Appetite?
Does This Stimulate Your Appetite?
What’s worse than being bloated is to try to sell a
product that looks a lot like the cause of the bloating. A commercial with the bathroom
right in the work area, an old man who spends a long time in it, and a woman
who faints at the smell. Now show us your product. Time to change agencies.
Thursday, September 3, 2015
CUTENESS CAN MAKE YOU DEAF
BELSOMRA
COMMERCIALS ARE DESIGNED TO ENCHANT YOU WITH HOW LIFELIKE IN THEIR MOVEMENTS
THE CAT AND DOG ANIMATED WORDS ARE. THEY ARE ALSO DESIGNED TO DISTRACT YOU FROM
HOW DANGEROUS THIS MEDICINE REALLY IS.
WATCH THE COMMERCIAL, BUT NEXT TIME LISTEN TO IT. IT MIGHT SAVE YOUR
LIFE.
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