Waste.
Have you ever watched a commercial, no matter how
interesting it was, and when it was over, wondered who paid for it, and what
exactly was its purpose? Or what it was selling? That’s a perfect example of wasting money on TV.
It’s easy to waste money advertising on TV. The
time is so expensive, that if you’re commercial doesn’t have a point, doesn’t
relate a specific point to your product or service, or even reminds people of
your competitor’s product or service, you’ve just thrown all that money away.
Or worse yet, contributed to your competitor’s ad budget.
Optimum has a series of commercials showing a bunch
of idiots pretending to be professional house movers. The emphasis is on how
destructive they are. Its purpose was to encourage you to move to their service
(even though they don’t even mention it until the last sentence of the spots.)
The series actually makes the viewer leery of moving anything, anywhere, including
to their service. Considering how skeptical most people are to claims made by
advertisers, that’s not encouraging.
It’s a waste of money, which you will eventually pay for in rates.
