WELLS FARGO "ROCKS"

                    

WELLS FARGO “ROCKS”

Everyone says to save for college, but rarely tells you why. Wells Fargo gives a good reason in a warm way.

A little girl saves stones her truck-driving father picks up for her wherever he goes.

The commercial tells you why: “You work hard for more than just you. We’ll help you save for her future geology degree.”

HOW HOT?

HOW HOT?

When everyone is touting their use of jalapeno peppers and how hot their product is, how do you show how hot your product is in a new way?

Kings Hawaiian jalapeno peppers, in their TV spot, has the father coming in asking who ate all the jalapeno peppers. His wife and kids deny it was them. One kid motions to the dog who is lying on the floor with not only a guilty expression on his face, but his face is glowing pink.

PRAISING INTELLIGENCE. FINALLY. (U of Phoenix)

PRAISING INTELLIGENCE. FINALLY. 

(U OF PHOENIX

How rare is it in commercials when you see intelligence being given its vital place in the survival of the human race? Or its necessity for accomplishing your individual goals?

When I see it, I say, finally, an adult appeal to rational adults. TV spots aren’t just for entertainment and pushing a product. Intelligence has a way of getting the attention of adults. You know the message is for you, and not for kids or spoiled young people who expect to be supplied with ready-made satisfasctions, without any effort by themselves to achieve it. Intelligence is a tool for dealing with a real world. Not applying it causes reality to come back and bite you. Let’s see more like this.