REALLY, HONDA, REALLY?

REALLY, HONDA, REALLY?

Let’s show how cheap some of our customers are. That will demonstrate why they buy our car.

Is this the image you want for yourself if you drive this car? This jerk in the TV spot hides his kids in the car to avoid buying them some ice cream from a passing truck. An older son, who knows what is going on, says sarcastically: “Well played, Dad.”

Who creates and approves this sheer stupidness?

Fresh Way To Demonstrate MPG

 

Fresh way to demonstrate MPG

This Malibu LT TV spot has people getting into a cab only to find out it doesn’t charge the normal way. It only charges for gas used for the trip. When it comes to paying, the passengers are shocked by how small the fee is. A few cents. Because the car gets 37 miles per gallon. Nice demo.

Who's The Greatest?

WHO’S THE GREATEST?

Having Ali fight Ali is a way to demonstrate that, when you are a great champion, the person you really have to beat is yourself.

The Porsche 911 commercial makes that claim for itself, as the standard to beat.

Ali’s death gave great poignancy to the spot.

HOW MUCH DOES STEAK COST NOW?

HOW MUCH DOES STEAK COST NOW?

Taco Bell illustrates how inexpensive steak can be, now that it doesn’t cost “an arm and a leg”, in its new flatbread sandwiches.

Announcement:
Beside my advertising book (Successful Advertising And Success In Life Require The Same Skills), I have written twelve fiction stories, including my newest book"Overheard: four stories in the Accretive Storytelling style. You can access my author page: amazon.com/author/richardmurnak . They are all available in ebook form from Amazon.