USING CELEBRITY’S FAMOUS FAULTS.

 

USING CELEBRITY’S  FAMOUS FAULTS.

Verizon’s FIOS TV has a way for a technician to observe a problem using the customer’s smart phone. In this case, John McEnroe couldn’t tell whether the plug was in or out. This was the cause of most of his arguments when playing tennis, about whether the ball was inside the line or outside of it. Subtle, but clever, if you know the reference.

SMALL, BUT POWERFUL DEMONSTRATES SMALL, BUT POWERFUL.

Tide uses Simone Biles to demonstrate that small can be very powerful in the Olympics and in your washing machine.

An analogy that makes the point.

BANK STRATEGY: TEACH ROBOTS TO BE HUMAN

Bank Strategy: Teach robots to be human.

  TD Bank’s new campaign of “Banking Human” is to show that people in banks don’t have to be robots. They can act like caring humans again. They demonstrate this by taking a “robot” that worked in another bank, and teaching him to be human.