Powerful Message. Forget The sell.

 

When the message is so powerful for the time it airs and the concept is so intriguing, it’s no time to try to insert some kind of sell message. It’s better to do it as a feel-good public relations message. No one will notice your sell attempt anyway. They will remember the line: “Open your heart to everyone” at Thanksgiving time.

New book announcement

I’m pleased to announce the publishing of my latest book, “The Outrageous Hitting Coach.” A baseball guide with very unorthodox methods and training to improve hitting a baseball, told strategically from the pitcher’s point of view. Available from Amazon E-books.

“USING” STEPHEN HAWKING.

 

“USING” STEPHEN HAWKING.

Using Stephen Hawking as a favor to him to play a villain isn’t working for Jaguar. It gets attention, but using a person who probably was never in a Jaguar, and having him endorse it, is such a transparent use of borrowed interest. At the end, he states: “ We all drive Jaguars.”  He could just as easily have said: “We all eat at Burger King.”