A
Teaser That Doesn’t
A Phone rings. A woman picks it up and says: ”Wait?
What?” The spot ends.
The viewer has to go on-line to see what happened.
The question is; ‘Why?, What do I care what
happened?”
In all drama, you have to care enough for the
character, to care what happens in their life. This spot doesn’t develop that
interest. It is trying to trade on human interest without creating any.
(John Hancock)
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