"Lucille"
A girl finds a guitar marked “Lucille” in a storage
locker.
She tracks down the “previous owner” who happens to
be B.B.King performing in a small club. She goes into the club where he is
back-stage waiting to go on.
She gives him the guitar. He then is seen playing
it with joy. To her complete surprise, he autographs the guitar and gives it
back to the girl, who is astounded. A heartwarming story.
The commercial signs off: “Toyota”. What is the
connection? Who knows? Don’t expect to find out from this ad. Borrowed interest
fails again. It’s much more interesting than any message.
No comments:
Post a Comment