EVEN DEER KNOW
BETTER
Putting a twist on
an obvious expectation is a surprise technique used to create memorability.
The public safety
ad that turns this trick does so to make the point about texting and not paying
attention, whether you are driving or walking. Instead of a deer being caught
in the headlights, it is a boy walking in front of a car. It’s the deer who can’t
believe how foolish it is.
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