CUTENESS OVERPOWERS MESSAGE.
When you have an important message, emphasize it.
Don’t bury it in cuteness, so that it’s not what’s remembered in your spot. The
door wasn’t needed overnight. 2 or 3-day delivery would have been OK. He
probably sleeps in the house overnight anyway. He’s so cute, he distracts from
the message. (this spot is about overnight delivery).
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