Subaru--Tacky Or Untacky?

 

Subaru—Tacky Or Untacky?

Instead of tauting the good things about the great outdoors,             Subaru shows all the possible bad things, and then says go out and look for something good. 

Why should I use their car? It might turn out to be as disappointing as they picture the “great outdoors.”

UNSUPER ADS

UNSUPER ADS

As has been usual for the last few years, the money spent for commercials on the Super Bowl is wasted on ads that do nothing for the products.

After seeing interviews with the so-called creators on the agency side, and the ad managers on the client side, they don’t have a clue why they’re throwing away five million dollars on 30 seconds.

Even the one product that, in the past at least, made an attempt to create emotional spots with the use of dogs, ponies, and horses, fell flat by purposely not even trying this year.

I hope their beer isn’t as flat as their creative thinking.  

THE DANGER OF USING CELEBRITIES IN ADS.

 When an advertiser pays a celebrity a lot of money to appear in his product’s commercials, he intends to get his money’s worth by focusing on the celebrity. The problem from his advertising point of view is that the audience is doing the same thing.  Seeing George Clooney do his first TV spot along with Danny Devito is very engrossing. They attract all the attention. That’s why you go to see them in movies. Put them in a TV spot with any product and see how much you pay attention to the selling point of the ad. No matter how clever the situation. The spot will get high readership numbers, but just ask how many of those people remember the point of the ad.

CUTENESS OVERPOWERS MESSAGE

CUTENESS OVERPOWERS MESSAGE.

When you have an important message, emphasize it. Don’t bury it in cuteness, so that it’s not what’s remembered in your spot. The door wasn’t needed overnight. 2 or 3-day delivery would have been OK. He probably sleeps in the house overnight anyway. He’s so cute, he distracts from the message. (this spot is about overnight delivery).

"I'm No Doll"

“I’m No Doll”

In the days when women are now involved in every aspect of our armed forces, including combat, it’s a time when a young, attractive woman declares : “I’m no doll”.

Deluth Trading Co.’s  commercial declares that a woman who does the same outdoor stuff as a man, deserves clothes that are just as functional. 

How To Make Your Product Look Bad

How To Make Your Product Look Bad.

Making your product look like its zits on someone’s face, and then having someone take one off and eat it is disgusting to watch. The next time I see a skittles package, I’ll think of this image. Nice going ad manager. In your next job interview, don’t include this spot on your reel.

And Progressive. Watching the staff encourage someone they know has lactose intolerance chug-a-lug milk is cruel and mean, especially if he’s too dumb to know that milk contains lactose. This speaks to the intelligence of who answers their phones. And from the customer complaints I’ve read, it happens in real life. I’d fire not only the agencies that come up with crap, but the ad managers who pay good money for it. Your money, that you pay for their products. 

A Bunch Of Nuts Have A Party

A Bunch Of Nuts Have A Party

When a bunch of nuts throw a party, the last person they want to show up is the nutcracker. But in the spirit of the season, they welcome him with one precaution. Prevent his mouth from closing.