A Sorry Concept

 

When an advertising agency can’t see the difference between promoting a product and destroying any chance of a potential customer identifying with it, and the client thinks it’s great, they deserve the result. “Let’s see, how can we make the user of our product look as stupid as possible?” Of course they both think: “People will like the humor.” True, people like to laugh, but not at themselves as customers. The Milky Way candy bar doesn’t taste that good.

A Big Announcement!

 

A BIG ANNOUNCEMENT!
In my years of Advertising experience, I developed ideas and principles that I taught as a Creative Director to my staff, and as a professor of advertising in college to my students. I now have an E-book for those interested in using them in life.

It’s available at Amazon e-books under Richard Murnak along with my other books.

Everyone’s Bad Experience.

Everyone’s bad experience.

Especially guys. Once in your life, you probably had the experience of meeting someone who you thought would be a meaningful person to establish a relationship with, and then have your hopes crashed by being given a wrong phone number on purpose. Win 4 Lottery put this experience to good use in advising you to use the number to try your luck in the lottery. Good luck with that. Your odds are better that she actually worked in the pizzeria.

I'm happy to announce the launch of my first ebook on Amazon. It'a a children's book about our sweet little dog, Pearl.

Suicide By Elbow

Suicide By Elbow.

While some advertisers are featuring uplifting philosophical messages in their ads (see Dodge Ram or Cadillac), this quilted Northern Tissue ad features a ceramic “Little Miss Puffytail” that wants suicide by elbow. What!!??

She is hoping someone will smash her to pieces. She prays to God for it! Did she experience some horrific thing that compels her to end her life? No. She sees people using the toilet paper. It might not be fun viewing, but to die over it?

The claim is that people can forget their experience with the paper, but she can’t. What a claim! They might remember the experience if the paper was far better than what they expected, but obviously it isn’t, or these “creative geniuses” would tell us why.