When an advertising
agency can’t see the difference between promoting a product and destroying any
chance of a potential customer identifying with it, and the client thinks it’s
great, they deserve the result. “Let’s see, how can we make the user of our product
look as stupid as possible?” Of course they both think: “People will like the
humor.” True, people like to laugh, but not at themselves as customers. The
Milky Way candy bar doesn’t taste that good.
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