Sunday, June 28, 2015

A Sorry Concept




When an advertising agency can’t see the difference between promoting a product and destroying any chance of a potential customer identifying with it, and the client thinks it’s great, they deserve the result. “Let’s see, how can we make the user of our product look as stupid as possible?” Of course they both think: “People will like the humor.” True, people like to laugh, but not at themselves as customers. The Milky Way candy bar doesn’t taste that good.

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