What Can I Say?!!

What Can I Say?!!

Two guys in towels in a locker room chewing gum as if it’s orgasmic, making fart noises to each other. Actually described as “tasteful way to say they cheated”. What can I say? I’ll tell you what I’d say if I was the Creative Director on the account to the people presenting it to me. How does this promote the product? After they give me their BS, I’d say “You’re fired!! Or if I was the ad manager for Juicy Fruit, I’d also ask how it would promote the brand, and then I’d say to the agency who created it:”Get out of my office, you’re fired!!” And speaking of agency, Bill Bernbach is turning over in his grave to see his name on the Chicago branch that created the ad.

Is It Fraud, Bargain Or Deception?

Is It Fraud, Bargain Or Deception?

A good example of what’s being done in TV advertising is what follows the phrase “But wait!” The offer is then made to “double the amount, free.” Just pay a separate processing and handling fee.

This sounds good at first until you see what the P&H really is. Eggtastic is a typical example. The egg cup and other supplies costs $10 with a P&H fee of $5, totaling to $15.

The extra “free” cup (value $10), comes with a P&H fee of $5. The $15 with the extra $5 totals to $20.

Now, is this a bargain, or fraud, or deception?

You are getting $20 in value (the 2 cups) and you are paying $20, so you’re getting what you paid for. It’s no fraud (eggtastic, to its credit even includes a chart spelling this out in its online ad). So it’s no bargain. Nothing is “free” here. The deception comes from giving the impression that you are somehow getting a bargain. If you have no use for two of what’s being offered, it isn’t worth it.

So next time you hear “But wait!”, take it literally. Wait and calculate.

Birds Who Fly Away

Birds Who Fly Away

An Analogy, meaning people who leave Verizon. The copy tells about birds looking for a better existence , but finding they got unreliable cell phone service and buffering videos, so they decide to come back to Verizon (for a $300 reward). My question is why the $300 lure if they are coming back for better quality? This makes me suspicious that the client wasn’t so sure.