What Can I Say?!!
Two guys in towels in a locker room chewing gum as
if it’s orgasmic, making fart noises to each other. Actually described as
“tasteful way to say they cheated”. What can I say? I’ll tell you what I’d say
if I was the Creative Director on the account to the people presenting it to
me. How does this promote the product? After they give me their BS, I’d say
“You’re fired!! Or if I was the ad manager for Juicy Fruit, I’d also ask how it
would promote the brand, and then I’d say to the agency who created it:”Get out
of my office, you’re fired!!” And speaking of agency, Bill Bernbach is turning
over in his grave to see his name on the Chicago branch that created the ad.
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