Monday, July 6, 2015

Birds Who Fly Away


Birds Who Fly Away

An Analogy, meaning people who leave Verizon. The copy tells about birds looking for a better existence , but finding they got unreliable cell phone service and buffering videos, so they decide to come back to Verizon (for a $300 reward). My question is why the $300 lure if they are coming back for better quality? This makes me suspicious that the client wasn’t so sure. 




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