Political Ads vs Product Ads

 

In the heat of the American presidential compaign, I again draw your attention to my thoughts I published in my blog (theadmanspeaks.blogspot.com) a while ago, as well as in my ebook for Amazon Kindle (Successful Advertising And Success In Life Require The Same Skills.)

Political advertising vs. product advertising.

When a claim is made for a product in advertising, it will eventually come down to the product to prove out the claim. If it doesn’t, it will be found out and disappear from the market. That’s the value of a free market system.

When a politician uses advertising to make claims about what he or she will do if elected, it’s a ploy to get votes. If they are elected, they can’t be forced to follow through. A product’s function can be demonstrated. Try to get a politician to answer why they didn’t do something they promised. They can use many excuses. The end result is that you, as a consumer, have been duped by false advertising.

[TIP] Especially during election periods, the airwaves are deluged by political ads. Some are informative, but a lot of them are nasty, putting down their competitor. The technique on political commercials is to select only positive items for your side, and only negative items for your opponent. The political “claims” and “promises” being made cannot be relied on once the person is voted into office. They probably won’t even entertain your questions why they didn’t do what they said. Be smart enough to spot the “promises” that are there merely to get your vote. Most of them won’t ever be acted upon.

Car Or Subway

Car Or Subway

Very subtle use of the tactics by used car salesmen to make a sale. Used for persuasion to “sell” a Subway sandwich. When you create a situation, use the language that goes with it.

DESTROYING A BRAND IMAGE.

DESTROYING A BRAND IMAGE.

Heineken spent years developing its brand as having a superior taste. Unmatched by any competitor.

If two top movie stars can be mistaken for one-another, the implication is that two top beers can also be mistaken for each other.

Leo van Munching (the man who introduced Heineken to America) is turning in his grave. He would fire this agency.

WHAT'S IN YOUR HOT DOG?

 

What’s in your hot dog?

Applegate is making its claim of all-natural beef in their hot dogs by showing a housewife interviewing a pumped-up man, dressed as a cow, who denies “juicing”, even though there’s a needle in his arm. An exaggeration that works.