In the heat of the
American presidential compaign, I again draw your attention to my thoughts I
published in my blog (theadmanspeaks.blogspot.com) a while ago, as well as in
my ebook for Amazon Kindle (Successful Advertising And Success In Life Require
The Same Skills.)
Political advertising vs. product advertising.
When a claim is made
for a product in advertising, it will eventually come down to the product to
prove out the claim. If it doesn’t, it will be found out and disappear from the
market. That’s the value of a free market system.
When a politician uses advertising to make
claims about what he or she will do if elected, it’s a ploy to get votes. If
they are elected, they can’t be forced to follow through. A product’s function
can be demonstrated. Try to get a politician to answer why they didn’t do
something they promised. They can use many excuses. The end result is that you,
as a consumer, have been duped by false advertising.
[TIP]
Especially during election periods, the airwaves are deluged by political ads.
Some are informative, but a lot of them are nasty, putting down their
competitor. The technique on political commercials is to select only positive
items for your side, and only negative items for your opponent. The political
“claims” and “promises” being made cannot be relied on once the person is voted
into office. They probably won’t even entertain your questions why they didn’t
do what they said. Be smart enough to spot the “promises” that are there merely
to get your vote. Most of them won’t ever be acted upon.
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