DESTROYING
A BRAND IMAGE.
Heineken spent years developing its brand as having
a superior taste. Unmatched by any competitor.
If two top movie stars can be mistaken for
one-another, the implication is that two top beers can also be mistaken for
each other.
Leo van Munching (the man who introduced Heineken
to America) is turning in his grave. He would fire this agency.
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