COURAGE TO LIVE YOUR LIFE

       

COURAGE TO LIVE YOUR LIFE

When everyone wants a job, and you have one, you become very susceptible to the threat of being replaced. Some employers take full advantage of this fear by pushing their workers to work long and hard just to show their “loyalty”. If you have confidence in your worth with your skills, you can resist this coercion. A spot by Hyundai features this courage with their “The official car of living” theme, where an employee leaves work at 6:01. His bosses look on with scorn (and secret envy). Fellow workers look on with fearful envy. They follow him driving away, from the window. I admire this spot personally, since I had been in the position of Creative Director in advertising agencies for 12 years, when the industry was notorious for demanding their workers stay long hours after hours as well as coming in on weekends. Sometimes working around the clock. During my tenure, I never, ever, asked anyone to stay even one hour overtime. Never had anyone come in on weekends, or work around the clock. I knew each had a personal life that needed to be given attention. My philosophy was that eight hours was plenty of time to solve the day’s problems. And creativity doesn’t thrive on exhaustion, but on insight. That requires a sharp, clear mind. I’d say :”Go home, see a movie, relax, come in refreshed.” Creative work never suffered. In fact, it excelled.

Does This Stimulate Your Appetite?

Does This Stimulate Your Appetite?

What’s worse than being bloated is to try to sell a product that looks a lot like the cause of the bloating. A commercial with the bathroom right in the work area, an old man who spends a long time in it, and a woman who faints at the smell. Now show us your product. Time to change agencies.

CUTENESS CAN MAKE YOU DEAF

BELSOMRA COMMERCIALS ARE DESIGNED TO ENCHANT YOU WITH HOW LIFELIKE IN THEIR MOVEMENTS THE CAT AND DOG ANIMATED WORDS ARE. THEY ARE ALSO DESIGNED TO DISTRACT YOU FROM HOW DANGEROUS THIS MEDICINE REALLY IS.  WATCH THE COMMERCIAL, BUT NEXT TIME LISTEN TO IT. IT MIGHT SAVE YOUR LIFE.

Why was this TV spot removed by the advertiser?

Why was this TV spot removed by the advertiser?

After laboring over piles of research, a woman found the car she wanted, and then promptly took it out and ran it into a tree. Her insurance company raised her rates. This spokeswoman then states maybe she should have researched the insurance company instead.

I say, maybe she should have researched how to drive before buying a car. Insurance companies raise rates to encourage drivers to drive carefully. If she’s such a bad driver, I personally don’t want her on the road with my family in another car.

This is a really bad example of this company’s policy of not penalizing a first accident. Some first accidents tell a lot about a person’s ability to drive. We’re not talking about wrinkled metal, this could have been a tragic first accident on a superhighway.

What Can I Say?!!

What Can I Say?!!

Two guys in towels in a locker room chewing gum as if it’s orgasmic, making fart noises to each other. Actually described as “tasteful way to say they cheated”. What can I say? I’ll tell you what I’d say if I was the Creative Director on the account to the people presenting it to me. How does this promote the product? After they give me their BS, I’d say “You’re fired!! Or if I was the ad manager for Juicy Fruit, I’d also ask how it would promote the brand, and then I’d say to the agency who created it:”Get out of my office, you’re fired!!” And speaking of agency, Bill Bernbach is turning over in his grave to see his name on the Chicago branch that created the ad.

Is It Fraud, Bargain Or Deception?

Is It Fraud, Bargain Or Deception?

A good example of what’s being done in TV advertising is what follows the phrase “But wait!” The offer is then made to “double the amount, free.” Just pay a separate processing and handling fee.

This sounds good at first until you see what the P&H really is. Eggtastic is a typical example. The egg cup and other supplies costs $10 with a P&H fee of $5, totaling to $15.

The extra “free” cup (value $10), comes with a P&H fee of $5. The $15 with the extra $5 totals to $20.

Now, is this a bargain, or fraud, or deception?

You are getting $20 in value (the 2 cups) and you are paying $20, so you’re getting what you paid for. It’s no fraud (eggtastic, to its credit even includes a chart spelling this out in its online ad). So it’s no bargain. Nothing is “free” here. The deception comes from giving the impression that you are somehow getting a bargain. If you have no use for two of what’s being offered, it isn’t worth it.

So next time you hear “But wait!”, take it literally. Wait and calculate.

Birds Who Fly Away

Birds Who Fly Away

An Analogy, meaning people who leave Verizon. The copy tells about birds looking for a better existence , but finding they got unreliable cell phone service and buffering videos, so they decide to come back to Verizon (for a $300 reward). My question is why the $300 lure if they are coming back for better quality? This makes me suspicious that the client wasn’t so sure.