“Rocky
Theme”Inspires.
A spot to sell wireless headphones has the familiar
“Rocky Theme” playing (supposedly on the jogger’s headphones) but keeps being
interrupted and started again to the frustration of the runner as he is being
passed up while trying to fix the problem.
The theme is a legitimate attention-getter because
many people have used it to prepare for a difficult task or to stimulate their
adrenalin while jogging.
The commercial shows that inspiration can turn into
frustration if the equipment doesn’t work right.
(JPL
Syncro Sport)
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