Tuesday, March 24, 2015

Tomcat-“Dead Mouse Theater”





Tomcat-“Dead Mouse Theater”
A mouse, dressed as a Viking (the terrorists of their time) kills his boyhood friend as he’s begging for his life with a blow to the head with a mace.
Why humanize mice and then kill them as they beg for mercy? What image were they going for: Terrorists that kill their former friends? Why is that theater entertainment? Empathy is with the murdered mice. How does that sell their product?
How did they sell this idea to their client with the threat of terrorism dominating the news?

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