Borrowed Interest
Whenever you are drawn into an ad by a device that
isn’t really organic or connected to the product being sold, you have been
tricked by “borrowed interest”. When an advertiser doesn’t think his message
isn’t interesting enough to attract your attention, they will use this device.
It is a bad choice for them because the device they use to get your attention
is by definition more interesting than their message. Which defeats their
purpose. You are attracted, but only to the device (celebrities, sex, pets, shocking words or situations).
And how many of you actually think the celebrity
hawking a product isn’t being paid to repeat the words they are saying, and
is only doing it for the exposure or money?
Try to become aware of being tricked by different
borrowed interests. Ask yourself if you were persuaded to try the product by
these means.
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