Monday, November 10, 2014

Does Sex Sell?


                                 Does Sex Sell?
Yes, but what does it sell? Certainly not any product that appears next to what is happening that’s sexy. Evolution has hard-wired us to respond to sexual attraction for the survival of the species. Sexuality is it’s own payoff for attention. It attracts attention to itself. And, it’s hard 
to ignore.
What does get ignored is any product that tries to take advantage of being in the vicinity of the sexual content. [Note to advertisers of non sex-related products: Don’t throw your money after a cliché. Try a persuasive idea instead.]

1 comment:

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