Sunday, November 2, 2014

Cause advertising:: "Potty Mouth Girls"


         

Most people who are interested in the goals of a cause aren’t usually fanatical. Fanaticism is pushed by “idealogues”. These people believe the cause is more important than the means. Therefore, any means is acceptable, whether it is shocking or even destructive. The operative words are “raising awareness”. That justifies everything.
There is a commercial showing very young girls with adult words in their mouths commenting on women’s issues. (You know how much I hate putting adult words in children’s mouths to sell a product.) These words are “adult” in the worst meaning of it. These young girls might not even know the meaning of the words.
Who isn’t aware of the issues of equal pay for women, or that attractive women sometimes are taken advantage of? The only thing people are aware of because of this commercial is that some idealogues don’t care that coming into your home showing these young girls swearing is telling your kids this language is OK. Sure, they sometimes hear the “F bomb” from adult mouths, but not 
from kids’ mouths.
Child abuse can come in many forms. This is one of them. These stage mothers (and fathers, too) that would push girls this young into doing this commercial are certainly guilty of it. Especially since it’s been reported that one of the girls was crying during the filming. They should be cited and penalized for it. And what about the production company that filmed it? Will they do anything for money? If they wanted attention, they should be given it by child protection agencies.
The sad part is, this ad wasn’t about “women’s causes”. It was done by a web site to sell T-shirts.

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