Having
Fun Beating The Pants off The Competition
Being Highly competitive in advertising doesn’t
have to be serious, nuts and bolts comparisons. It can be fun for both the
creators as well as the viewers. There is a campaign for work clothes that is just
that. It is a series of cartoon illustrations comparing, in exaggerated
situations, the advantages of the product. It is very creative in language as
well as the situations themselves. The voice is of a “trucker”. The
descriptions of the clothes is also clever: “The Long T “Shirt-The Cure For
Plumber’s Butt.”, “Ballroom Jeans- Room To Crouch Without Singing Soprano”,
“Unwet Your Pants”. The spots are easy to watch and even encourage the
anticipation of the comparison. You’ll remember the commercials and products.
That’s the real goal of advertising.
(Deluth Trading Company)
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