"No-name" client

                                  

                                                 "No- Name” client

I remember a commercial I saw years ago. I’ve remembered the borrowed interest all these years, but not which client paid for it. In fact, I never noticed it as soon as it was over.

The situation was a house party. A young guy was sitting in the corner playing a guitar. An older man goes over to him and says: "You’re pretty good. What’s your name?” As he tells him his name, the older man asks to see the guitar. When he gets it, he starts to play. He plays some expert riffs on it, astounding the young man. He hands the guitar back as the young man says: "You’re really good. What’s your name?” To which the older man answers: “It’s on your guitar.”

A close-up of the guitar reveals the name: “Les Paul”. 

The legendary performer and developer of many guitar advances.

A very involving situation. Was it about guitars? No. What was this spot selling? Who knows? Who cares? Great borrowed interest. Bad product identification.