Sick Days
Vicks has a campaign with a different angle on
“sick days”. And turns it into a selling idea.
A woman (also a man) opens a door, coughing, and
says “I hate to bother you, but I have to take a sick day.” You assume they are
asking a boss for a day off, but the next shot shows a little girl (or boy)
playing in their room, looking up, confused.
The voice over says “Moms (or dads) don’t take sick
days, they take Dayquil.”
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