Turn Off The Sound
AARP has a Rube Goldberg-type contraption with a
ball rolling in a complicated structure for its “Go Long” commercial. It’s
fascinating to watch to the point that I couldn’t concentrate on what was being
hawked by the voice-over. A perfect example of borrowed interest stealing
attention from the client’s message. Sure, it will get attention but ask what the
viewer remembered of the item being sold. Just turn off the sound and enjoy the
visual in peace.
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