Cosmopolitan of Las Vegas
Las Vegas has tried many different Positionings for
the city and its image. For the longest time, it was known as “sin city”. When
that didn’t attract enough visitors, it decided to be “family friendly”, with
entertainment for the whole family. But as casinos popped up in every part of
the country, it resorted back to the more risqué approach with “Whatever
happens in Vegas stays in Vegas”. That implied that you could go a bit wild and crazy,
get out of your character, and no one will really know about it.
But now, the competition is between which casino/hotelwill you do it in?
The cosmopolitan is running ads that imply that you
can do whatever your imagination guides you to with the theme : “The right
amount of
wrong”. They hope to stimulate your interest as well as your dark imagination.
I wonder what characters that will attract? Will you be wondering what is
really going on in the next room? Their commercial with a girl dancing in front
of multiple mirrors suggests there are a lot of these girls here. It looks like
a spot for an escort service or worse. I’d take my family to another hotel.
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