Another Approach To Persuasion
A commercial I’m seeing a lot of is a good example
of a new approach to an old message. The message: “recycle”. The new approach,
rather than showing the bad consequences of not recycling, was to humanize the
thing to be recycled, along with the human reason to do it. It shows a plastic
bottle drifting along on the street until someone picks it up and puts it in a
recycling bin. (It always wanted to see the ocean). The next scene shows it as
a bench overlooking the sea. The message of the ad is: “Give your garbage a new
life. Recycle.”
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