Weasel
Warrior #2. Hidden Weasels
Here are a few more weasels to add to your list.
They aren’t as obvious as the others. In fact, they are designed to by-pass
your awareness that they are weasels.
Like this one: “No
other brand gives you more” or “Nothing
is better”. Nothing is worse either. Are they better than the others? No.
It means they are the same as everyone else.
Or
this: “Four times as much cranberry juice
as theirs. 100% juice.” Does that mean 100% cranberry juice? No! It’s
mostly apple juice.
Or this: “
You could save as much as”. (double weasel) . It could be a lot less.
Or this beauty: “No
excess gas”. No gas? NO! No excess
gas. How much is that?
Or this very subtle one to make any deal sound
better: “available”. Which means you pay extra for this. It’s not part of the
deal.
There’s another scam that everyone seems to fall
for. It’s the “double the quantity” ruse. “We’ll
send you a bonus gift Free! Just pay separate shipping and handling.” The
dirty little secret is that most of these items only cost the sender what they
are charging for S&H. You have just paid for another item. The original
charge is pure gravy. [Caution: always check the small print for the S&H
cost. It’s usually way more than it should cost to ship.]
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