Monday, December 8, 2014

Weasel Warrior #2-Hidden Weasels


             

           Weasel Warrior #2.  Hidden Weasels
Here are a few more weasels to add to your list. They aren’t as obvious as the others. In fact, they are designed to by-pass your awareness that they are weasels.
Like this one: “No other brand gives you more” or “Nothing is better”. Nothing is worse either. Are they better than the others? No. It means they are the same as everyone else.
 Or this: “Four times as much cranberry juice as theirs. 100% juice.” Does that mean 100% cranberry juice? No! It’s mostly apple juice.       
Or this: “ You could save as much as”. (double weasel) . It could be a lot less.
Or this beauty: “No excess gas”. No gas? NO! No excess gas. How much is that?
Or this very subtle one to make any deal sound better: “available”. Which means you pay extra for this. It’s not part of the deal.
There’s another scam that everyone seems to fall for. It’s the “double the quantity” ruse. “We’ll send you a bonus gift Free! Just pay separate shipping and handling.” The dirty little secret is that most of these items only cost the sender what they are charging for S&H. You have just paid for another item. The original charge is pure gravy. [Caution: always check the small print for the S&H cost. It’s usually way more than it should cost to ship.]

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