When Sex Really Does Sell.
The problem I have with the couples featured in
E.D. commercials that are supposed to be married, is that they look like the
first time they ever met was in the casting session before the shoot. They are
the director’s idea of the “ideal” couple. They struggle to look like they have
“chemistry”.
The E.D. spot for Viagra, that uses honest
comments, is by a very attractive woman who seems to understand the problem.
Sex isn’t used here as an attention-getter. It is a legitimate topic for
discussion.
This change in tactics is rumored to be designed to
interest women in the product’s value. It seems to me to possibly be preparing
for the coming of a similar pill for women.
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