Selling Precision
A quiet visual that
requires no words, but tells the point that the voice over is making: “Every
investor has their own idea of precision. And we have a SPDR ETF for each one of
them.”
The visual is of a small
maintenance man making an adjustment to a drinking water fountain. He seems to be
adjusting the spout of water too high, until you hear the door to the gym open
and very tall men in basketball uniforms emerge after practice and line up at
the fountain for a drink. Each one drinks from the appropriately high, water
spout.
The theme line repeats
the idea of the selling concept: “Precise in a world that isn’t.”
( SPDR—State Street Global .advisors)
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